Today, US-based major crypto asset management firm Grayscale launched its new national ad campaign in the US that aims to bring new crypto users by telling them the history of money in 30 seconds.
“The commercial is not your average financial services ad — it is a wakeup call that people everywhere should seize what we feel is a once in a generation opportunity that digital currencies may present,” the company said in a blog post.
The voiceover in the video clip does not mention any specific cryptocurrency, only saying that “it’s time for digital currency” and showing a list of Grayscale’s products such as Bitcoin Trust, Bitcoin Cash Trust, Ethereum Trust, and others.
The commercial can be seen on actual TV as well as across digital and social platforms.
Here’s how it looks:
Our new commercial debuts TODAY… Trust us: AUDIO ON! #GoGrayscale https://t.co/hPhUgp7HiY
— Grayscale (@Grayscale)
The company said it collaborated with commercial director Brennan Stasiewicz, who developed and produced the advertisement working with Bunker as well as Vested in the creation and execution of the new campaign.
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@SatoshiSeagal @Grayscale Me neither. What a streaming pile of shit they represent. Garbage is the cheapest asse… https://t.co/jsdWhMzcxX
— Mike Benson (@StormJib)
@SebyManLove @Grayscale It shouldn’t be possible for them to release a bad ad. Either everyone is wrong and the ad… https://t.co/I0D2awfimh
— Paul Goldstein (@Paul_Goldstein)
I saw the ad.. Googled Grayscale, read up on the products offered, purchased $ETHE.
Really not that different from the invesco adverts designed to get site traffic so people can DYOR.
We aren’t going to get mom and pop to invest by screaming moon lambo and teeeting 🚀 memes.
— G-Flo [SEMI-REKT] (@G_Flo76) August 10, 2020
I can’t believe you spent that much money, didn’t say “Bitcoin,” and actually listed Bitcoin Cash and Ethereum Classic (which is currently under centralized attack) in this ad.
I was hyped for this and I must say it was a disappointment.
— John Miles (@imjmiles) August 10, 2020
@toomaszobel @barrysilbert @Grayscale The market already decide hence why over 80% of Grayscale fund is in Bitcoin.… https://t.co/dvcGnB604x
— Illiterate Austrian (@Illaustrian)
@WhalePanda @barrysilbert @Grayscale Coulda used stronger imagery for the dollar/fiat losing purchasing power. Just… https://t.co/CsMdDzQdLy
— [sellsunder1mmprohib]CryptoHolmes (@CryptoHolmes)
@RiggsBTC @APompliano This is way better https://t.co/zCG3lT9N5C https://t.co/axve2R8Mbu
— ₿rrrit ₿rrrrallin (@BitBallin)